The module builds on the marketing module delivered at level 4 and / or 5. It is designed to equip students for a career in marketing management by enabling them to develop short, medium and long-term marketing strategies and to evaluate and control marketing performance against these strategies. The module consists of a period of placement in commercial, industrial, public sector or third sector organisations. In this module, students will have the opportunity to use the conceptual and theoretical knowledge acquired through their study of the core curriculum. During their period of placement they will develop a portfolio demonstrating the work done and provide a summary of their experience in the form of a short report.
An organization achieves this by placing its messaging in places for people to engage with it. Figuring out where to advertise and who to advertise to is where marketing comes into play. People are constantly consuming media, which opens many opportunities for advertisements, just as it expands potential marketing strategies.
Exclusivity/personal service/loyalty rewarding- can be a highly desirable original feature in many sorts of products/services. Adaptability/universality/’translatability’/’internationality’- potential to find newness/originality for offerings which have a wide/international audience. Refer to the reader as ‘you’ and use the second person (‘you’, ‘your’ and ‘yours’ etc) in the description of what your business does for the customer to get them visualising their own personal involvement. Describe the service as it affects them in a way that they will easily relate to it. Every item of advertising- especially any designed to produce a sales enquiry -must be designed according to the AIDA sequence to be properly effective. AIDA stands for thevery strict and reliable sequenceof steps that your customers experience when buying something, especially for the first time.
What are the advantages of social media advertising?
‘Full colour’ printing uses the colours black, red, yellow and blue, and requires a plate to be made for each colour. Mono printing is black on white and requires just one black plate. Each colour can be tinted (ie applied less than 100% solid) to varying degrees across the print area, so with good design even black and white printing can give a high quality effect.
- The stronger our philosophy, the easier it is to build and run a great organisation.
- Offer the new customer an introductory offer on their first purchase/appointment.
- A stall or leafleting presence at a local relevant gathering or event.
- Historically (1980s-90s) advertising agencies were commonly ‘multi-services’ agencies, and split their operations to handle the creative, production and media-buying processes.
- There are many cost-effective ways to connect with audiences, especially with digital marketing.
It’s a very flexible course – there is a big focus on IT, data and accounting within marketing. The word that best describes this course is ‘entrepreneurial’ because a lot of the work you will do allows you to think freely and explore ideas that you’re passionate about. The lecturers are always open to helping you with side projects and at Kingston there are plenty of opportunities. You will come across Bright Ideas and The Pitch from CIM – definitely enter these when you hear about them. If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you. Knowing how and when you plan to sell or relinquish control of your business can help you to make better decisions and achieve the best possible outcome.
Your philosophical foundations must fit with what is built onto them, and vice-versa. Consult and involve people affected and involved wherever relevant. You will see many different versions and interpretations of this framework. As regards the fundamental philosophical aspects see the sections onethical organisations and corporate responsibilityand thePsychological Contract. Advertising is one of several instruments/means by which marketing operates.
Your proposition or offer must be credible and believable
Many organisations waste their most useful complaints and feedback by burying or hiding the complaint at the initial customer service ‘outer wall’. Fix them; fix the causes, and interpret the causes to learn how to make even bigger deeper improvements. There hutchisonandmaul.com are staffing and training implications especially in selling and marketing, because people are such a crucial aspect. Being able to refer to aspects of organisational Philosophy and Values is very helpful in formulating the detail of a marketing plan.
If you are a small business and become involved in a very big news story then you are strongly advised to enlist professional help from a reputable PR agency. Inexperienced people trying to manage a crisis or other big news story are very vulnerable to exploitation and abuse by journalists and editors. Many small businesses fail to realise and exploit the amazing opportunities offered by PR – specifically generating publicity about your business through relevant consumer and trade media. Simply, customers respond better and are more easily attracted initially to a concept that is new or original. If they’ve heard or seen it all before it will be no surprise that they take no notice at all. So you have to consider this when you are developing your propositions and offerings, because it’s not good to call something new if it is not actually new in some way.